A popular fast food mascot recently appeared on the 2024 Iowa Corn 350 via a stock car-exclusive paint scheme.
I’ve watched almost every NASCAR Cup Series race this season on my TV. I just booked my tickets and hotel for the Brickyard 400 in Indianapolis, and I can’t wait to see some professional stock car racing action in person. One of the smaller aspects I like about watching the races each week is seeing the different paint schemes put together by each team. While looking at the 2024 Iowa Corn 350 this past weekend, one car definitely caught my eye.
In NASCAR, teams often trade paint schemes to promote a sponsor’s product or service. When it came to 23XI Racing’s No. 23 Toyota Camry during the Iowa Corn 350, there was definitely something unique about it that former McDonald’s customers probably noticed. The car, driven by Bubba Wallace, featured a purple paint scheme along with “Grimace”‘s face on the hood. Wallace’s racing suit also featured a similar design.
According to the official Grimace fan club (yes, that exists), the purple monster has been around since the early 1970s. Grimace appeared in early ads stealing milkshakes from the citizens of “McDonaldland,” but he gained popularity again in 2023. with the debut of “The Grimace Shake.” The smoothie was released last year in honor of the monster’s 52nd birthday and was the subject of a viral trend on TikTok, putting the beast back in the spotlight.
NASCAR Cup Series Iowa Corn 350 – Qualifying
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Wallace, from Mobile, Alabama, is a rising star in NASCAR. He placed 17th in the Iwo Corn 350 and is 14th overall for the 2024 season. McDonald’s fully embraced its partnership with the 30-year-old driver and even introduced a “Bubba Wallace Meal” to select restaurants in 2023. According to KeynoteUSA Chicago, the meal included a 10-piece order of Chicken McNuggets, a medium fry-up. and a medium Dr. Pepper for $8.
NASCAR Cup Series Iowa Corn 350 – Practice
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Wallace certainly has a lot of talent, with a total of six Craftsman Truck Series wins under his belt. I imagine that his first victory in the Cup will be at any moment. Perhaps that victory will be accompanied by another paint scheme inspired by the McDonald’s mascot? You can watch a full replay of the 2024 Iowa Corn 350 race here.
Old School NASCAR Car Logos That Are Still Cool Today
It’s quite common for NASCAR races to change liveries week after week, but back in the ’90s, when cars had to be painted instead of wrapped like today, races would stay with liveries for weeks at a time.
Some of these painting works would never see the light of day in today’s world. Let’s look back at some classic paint jobs from NASCAR sponsors, as well as some forgotten ones.
Gallery credit: Madera
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